Colt Singapore launches a new website

Colt has launched its new website which focuses on helping customers find the information they are looking for quickly and easily, as well as providing advice, ideas and inspiration. The new website reflects Colt’s comprehensive approach to customer service and offers:

• A fresh design to facilitate reading and navigation

• Improved product descriptions and comparisons and links to project examples

We carried out extensive research with architects, consultants, contractors and building owners to understand the different ways they use online resources and to get an idea of their expectations. We also looked at what worked well in other industries as it developed a new approach to the way it supports its customers online.

In the new website the focus has shifted from the product to the result the customer may want to achieve, for example energy efficiency, high architectural impact, or support in maintaining a design’s integrity while achieving a specific function. It also offers a direct path to detailed product information for specifiers who already know what they are looking for.